#Google my business optimization pro

If all top ranking competitors share a physical location in the target locality, you know that your business should also be physically located nearby. If you’re just setting up your listing or considering opening a new location, these insights can be super helpful for understanding where your business should be located.Īdditionally, it functions as a quality check. Given this information, let’s mark it accordingly in the Google My Business audit template… Taking a closer look, we see that Competitor #1 has a physical location in the target locality… This means that they are physically located there (or verified their service area business there). Notice how they all have the target location, Phoenix, AZ, on their listing.

This means that your business should be physically located (or near) the location or service area that it’s targeting. This means that users who have location settings (mobile device) or are physically located (desktop / IP) that match a location’s address are more likely to see it. One of the biggest ranking factors in local search is proximity. Then, enter each competitor’s name as it appears on the profile. Audit the competitionįor this next part, we’ll be using the Google My Business Audit Template…Īdd the target keyword and location as we found in the previous step. Now that we’ve established the competition for our target search location, we’re ready to move on to the next step.

#Google my business optimization pro

Pro Tip: Use BrightLocal’s SERP Checker Tool to customize location settings to get accurate SERP results from any locality.